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Bing Webmaster Tools Complete Guide (Part 10a, Best Practices for 404 Pages)

A 404 page is a page not found or an error page that appears when a user clicks on a broken link. These pages are often sparsely populated with little content other than a message such as “Page not found”. 404 pages are designed to inform users that the link or resource they clicked on is unavailable or no longer available, and directs visitors to other content in your website. Few things to keep in mind while building your 404 pages: Una página 404 es una página no encontrada o una página de error que aparece cuando un usuario hace clic en un enlace roto. Estas páginas suelen estar poco pobladas, con poco contenido aparte de un mensaje como «Página no encontrada». Las páginas 404 están diseñadas para informar a los usuarios de que el enlace o recurso en el que han hecho clic no está disponible o ha dejado de estarlo, y dirige a los visitantes a otros contenidos de su sitio web. Algunas cosas que debe tener en cuenta al crear sus páginas 404: Advertising of any kind ....

Complete Guide to Bing Webmaster Tools (Part 9, Search Performance)

We continue with the step-by-step guide dedicated to Bing. While Google is a superpower, accounting for almost 90% of searches, Bing+Yandex account for more than 6%, according to statistics provided by StatsCounter. This suggests a market worth exploring in some countries Search performance. The Search performance report contains information about how well your website is doing on Bing search. It shows the pages on your website that are getting clicked, and for which keyword phrases your webpages appear in search results. It also captures the contribution of various traffic sources to your website. You can analyze this data to get useful insights to drive more users to your website, for example: Find out on which queries your website is performing well, and the ones you need to optimize your website. Check page-wise performance, find out which queries are driving traffic to specific pages. Examine how visitors reach your website through different traffic sources....

Complete Guide to Bing Webmaster Tools (Part 8, How to Add a Website)

The first step is to create a Bing Webmaster Tools account, where you can add sites. Note that you must prove that you own the site (or appropriate sections of the site) to add it to your Webmaster Tools account. You can create a property that includes an entire domain (example.com) or a property that is limited to a single branch (example.com/clothing/). We can add a site in two ways: Import sites from Google Search Console: If you have a verified Google Search Console account, you can import the settings (user details, level, etc.) along with the property directly into Bing. To import your sites, Bing Webmaster Tools needs permission to access information from your Search Console account. Using this access, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the Sitemaps and their corresponding role in each site. You can select the sites that you want to add to Bing Webmaster Tools and click Import. On successful...

Complete Guide to Bing Webmaster Tools (Part 7, Content Guidelines, Marking up your site: Overview)

I continue with a new installment dedicated to the Bing Guide, which was the main search engine on the web before Google burst onto the scene with colossal force. At Bing, enabling users to make key decisions through visually appealing, information-rich search results is a key component of our search experience. As a content publisher, you can contribute to – and stand out in – this experience by annotating your structured content using any of the following supported specifications: Schema.org in the following formats: HTML Microdata JSON-LD Microformats RDFa Open Graph Our crawlers do not prefer one specification over another. It’s entirely up to you to decide which of the supported specifications best fits your data. A basic understanding of web markup is generally sufficient to implement your annotations. Annotating your data doesn’t actually change the visible content, but gives Bing valuable information on the type of content you’re hosting on your site. On...

Complete Guide to Bing Webmaster Tools (Part 6, Content Guidelines)

We continue with the guide dedicated to Bing, Microsoft's search engine, the alternative to the market monopolized by Chrome. It's worth remembering that the results indexed by Bing are also indexed by Yand. Both account for 5% of the market compared to Google's 83%, according to the latest statistics from Global Stats StatCounter. Bing Webmaster Instructions These guidelines are intended to help you understand how Bing detects, indexes and ranks websites. Following these guidelines will help you with indexing your site on Bing. It will also help you optimise your site to increase its chance of ranking for relevant queries in Bing's search results. Please pay particular attention to the guidelines in the ‘Abuse’ section and the examples in the ‘Things to avoid’ section. By following the guidelines you will ensure your site complies with the rules and is not considered spam, which could lead to the site being downgraded or even removed from Bing search results....

Complete Guide to Bing Webmaster Tools (Part 5, Getting Help & Support.)

We continue publishing the complete guide for webmasters who want to use Bing (and also Yandex) to index their content. While Chrome leads the market with over 60% of the search results, the ability to add Bing can be especially important in certain markets where Microsoft's product captures user attention better. Support for webmasters and site owners There are separate sections in our help documentation, which you can access directly from the navigation pane on the left. It provides detailed information on our tools and features. However, we have found some common queries prevalent to using Bing Webmaster Tools, Search Engine Optimization (SEO), link building, redirect management, 404 management, building sitemaps, etc.; Below is a list to cater to the same along with steps to self-diagnose and resolve. We encourage you to use these steps to save your time and get speedy resolutions on the issues faced. We recommend going through the Bing Webmaster guidelines to get a c...

Complete Guide to Bing Webmaster Tools (Part 4, Messages & Alerts.)

Although Bing (in our case the tool is called Bing Webmaster Tools) does not have the reach of Google (Google Search Console), it is not an SEO tool to be ignored considering that it simultaneously indexes Yandex, the popular Russian search engine. As we can see in the graph prepared by StatCounter, GSC dominance is absolute, but Bing is slowly gaining ground. For those interested in promoting their website in a medium other than Google, I recommend reading this fourth part of the guide for BWT. Notification center The notification center in Bing Webmaster Tools contains all alerts and messages that you get from Bing. You can access the notification panel from the top right corner of the header, by clicking on the bell icon, in your Bing Webmaster Tools account. Tip: To keep yourself updated on issues related to your site/sites, we recommend setting up your email preferences to receive daily digests delivered to your inbox. It will ensure that you get daily notification o...

Complete Guide to Bing Webmaster Tools (Part 3, Webmaster Tools & Features)

Google's otherworldly power has pushed Bing into the background. However, Microsoft's search engine still has followers in every corner of the world and is slowly increasing its market share. In these tutorials I try to share with all #BLURT users the main SEO tool of Bing. It is called Bing Webmaster Tool and, like GSC, it has numerous tools that can prove to be very useful for the website or blog. It should not be forgotten that Bing with its new NoIndex tool also indexes the content in Yandex, the popular Russian search engine. After the introductory part I begin to present the main SEO tools of BWT. Webmaster tools & features. This section in Bing Webmaster Help and How to corresponds to the new and refreshed Bing Webmaster Tools portal. Once you have created Bing Webmaster Tools account, you can Add and Verify Sites manually or import already verified sites from Google Search Console to enjoy full benefits of all the features of Bing Webmaster Tools po...

Complete Guide to Bing WebmasterTools (Part 2, Bing Webmaster Tools vs. Google Search Console)

When we talk about SEO and, more generally, about website development, the reference to Webmaster Tools is quite obligatory, due to the support they can give to search engine positioning strategies. In fact, it is a series of analysis, monitoring and optimization tools with which to know the efficiency and performance of a site from various points of view such as, for example: Loading speed efficiency of the general structure of the site checking and resolving any errors Status of internal and external links site map configuration correct configuration of parameters such as, for example, the language Responsive operation from mobile devices and others. It is inevitable to think of Google: it was the American giant that launched in 2006 the "developer toolbox", which in 2015 was renamed Google Search Console. But this is not the only option, and Bing has also launched a new version of Google Search Console. It is confirmation of this. In t...

Why should I have a Bing Webmaster Tools account? Complete guide (1st part, a brief introduction.)

What is Bing Webmaster Tools? / ¿Qué es Bing Webmaster Tools? Google Webmaster Tools is a free cloud-based tool that Google makes available to website owners and other managers so that we can know how the search engine views our pages and improve their performance in the search engine. In parallel, Bing and Yandex also offer similar tools that fulfill similar objectives. What is it for? It allows us to correctly optimize the different aspects of the pages for this search engine. In any case, these recommendations from Google, in general, are aimed at improving the user experience on our website, so it is likely that by following these guidelines we will benefit from better business results on our website.   Why should I have a Webmaster Tools account on Google? Because only in this way will you be able to know for sure if you are really doing a good job of positioning for this search engine, improve how and when your website appears and take the appropriate measures...

Windows 11: features and tricks to get the most out of the operating system (Part 4)

Save any website to PDF If you need to save a web page as a PDF , you don't need to install any apps or go through too much trouble. Windows allows you to save websites as PDFs as an alternative to printing them, and then also lets you view these files with your browser, a feature that other alternative browsers like Chrome have also implemented. Go to the page you want to save as a PDF. Press Control + P to open the print options for the web. Open the Destination menu where the printer appears. Choose the Save as PDF option . Click the Save button below. Open multiple instances of the same app Windows 11 has inherited a neat trick from its predecessors that allows you to open the same app more than once , and have both instances behave independently of each other. This way, if you have a task that requires changing a setting for that app, you can open it twice and perform it separately. All you have to do is middle-click the app icon in the...

Windows 11: features and tricks to get the most out of the operating system (Part 3)

ustomize your widget panel After several experiments in Windows 10, Windows 11 has created a widget menu that you can bring up from its button on the taskbar or by simultaneously pressing the Windows + W keys on your keyboard. A window will open on the left side of the screen with several widgets where you can view different types of information. It's very similar to the iOS widgets screen, and you can tap the Add Widgets button to add new ones you like. Additionally, each widget will have a settings button to modify it, and in some cases, like the news widget, you can even interact with each element within it. See which apps are consuming the most resources Sometimes our computer runs slow, and we don't know exactly why. Often, this is because an application is working too hard. Fortunately, for several versions of Windows, this has been something you can check by accessing the Task Manager . To do this, press Control + Alt + Delete and select the Task Manager ...