Influencer Marketing Platforms Upfluence Upfluence is a self-serve platform, allowing it set it pricing at a level affordable by small and medium-sized businesses, although companies like Microsoft and PayPal also utilize its services. It has recently grown out of two products - Facade, a social media search engine, and Publishr, an influencer relationship management system. It uses a massive database with 500 million items of content, spread across Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs. Businesses can search through the database to find influencers that match their specific criteria. There is a considerable amount of information in the database on each influencer. Businesses can drill their way down through the data to find influencers who are most suitable for their needs. The influencer management system provides tools for brands to manage each influencer relationship. For example, they can create lists of suitable influencers for partic...