Complete Guide to Bing WebmasterTools (Part 2, Bing Webmaster Tools vs. Google Search Console)

When we talk about SEO and, more generally, about website development, the reference to Webmaster Tools is quite obligatory, due to the support they can give to search engine positioning strategies.

In fact, it is a series of analysis, monitoring and optimization tools with which to know the efficiency and performance of a site from various points of view such as, for example:

• Loading speed
• efficiency of the general structure of the site
• checking and resolving any errors
• Status of internal and external links
• site map configuration
• correct configuration of parameters such as, for example, the language

Responsive operation from mobile devices and others.

It is inevitable to think of Google: it was the American giant that launched in 2006 the "developer toolbox", which in 2015 was renamed Google Search Console. But this is not the only option, and Bing has also launched a new version of Google Search Console. It is confirmation of this.

In the world of digital marketing and SERP conquest strategies, it is often automatic to refer exclusively to Google. And not only because of the historicity of this tool, but also and above all because it is the most used search engine in the world.

But will it always be like this? We do not have a crystal ball and we certainly cannot make predictions. However, we can begin to explain how Webmaster Tools works and then give you some useful data and reflections on its potential.

Bing Webmaster Tools vs. Google Search Console.

Does this mean that we are facing a GSC clone? Not really, on the contrary: some of Bing's features are not in its main competitor, and being ALSO free they can only be of great help to your SEO marketing strategies.

Of course, the algorithms of both search engines do not work in the same way and do not detect the same data and signals, but the usefulness of a double-check tool remains indisputable.

There are many features in common, apart from the fact that both tools are free.

Who is better: Bing or Google?

Google is generally considered better due to its more advanced search algorithm, broad indexing, and high user satisfaction. However, Bing has its own advantages, such as better perceived privacy and sometimes lower costs for advertising campaigns.

Each with its own distinctive features. Decades of rivalry: A fierce competition for supremacy on the web. Google dominates the market with about 90% of all web searches. Last year Microsoft introduced its bank of AI tools claiming they are better than Google. Bing VS Google: Both search engines are now in line to become the best.