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Why should I have a Bing Webmaster Tools account? Complete guide (1st part, a brief introduction.)

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What is Bing Webmaster Tools? / ¿Qué es Bing Webmaster Tools?

Google Webmaster Tools is a free cloud-based tool that Google makes available to website owners and other managers so that we can know how the search engine views our pages and improve their performance in the search engine.

In parallel, Bing and Yandex also offer similar tools that fulfill similar objectives.

What is it for?

It allows us to correctly optimize the different aspects of the pages for this search engine. In any case, these recommendations from Google, in general, are aimed at improving the user experience on our website, so it is likely that by following these guidelines we will benefit from better business results on our website.

 

Why should I have a Webmaster Tools account on Google?

Because only in this way will you be able to know for sure if you are really doing a good job of positioning for this search engine, improve how and when your website appears and take the appropriate measures in time to correct incidents, since Google warns you of any problem that arises in the crawling of your site.

And let's not fool ourselves, search engines have become today the main gateway for users to the Internet and in general Google is the most popular engine. In Spain, it is the search engine used by more than 90% of Internet users. Surely in a few years' time tools will appear that displace it, but today not being well positioned in Google means losing many opportunities. To be able to be well positioned, the first thing you need to know is how Google sees you and, from there, you can make decisions.

Five aspects that you can monitor through GWT

Search appearance: It allows you to improve how the pages of your website appear in search results.
Search traffic: This allows you to know for which searches your website appears in search results, the results it reports to us and the links it has indexed.
Google index: This allows you to know what Google has indexed on your website and what you do not want it to index.
Crawling: This allows you to know how Google crawls your site and the results of said crawling.
Security issues: This informs you if it has detected any malicious software that could pose a risk to site visitors.

How to register a website in Bing Webmaster Tools

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Access Bing Webmaster Tools: Go to the Bing Webmaster Tools home page.

Add a new website: Enter your site's URL and click "Add a site."

Site verification: You have several options to verify that you are the owner of the site, such as using an XML file, a meta tag, connecting with Google Search Console or adding a DNS record.

Confirmation: Once you complete verification, Bing will begin crawling your site and allow you to access all of its features.

Search Performance

Like Google Search Console, Bing Webmaster Tools allows you to analyze your website's performance in searches. However, it includes combined indexing and crawling information along with performance data. With this tool you can:

Review crawl errors, crawl requests, and indexed pages.

Browse keywords or pages to see which terms or URLs are generating the most traffic.

Note that unlike Google Search Console, it does not offer advanced filters by content type, country, or device.

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