What is Bing Webmaster Tools? / ¿Qué es Bing Webmaster Tools? Google Webmaster Tools is a free cloud-based tool that Google makes available to website owners and other managers so that we can know how the search engine views our pages and improve their performance in the search engine. In parallel, Bing and Yandex also offer similar tools that fulfill similar objectives. What is it for? It allows us to correctly optimize the different aspects of the pages for this search engine. In any case, these recommendations from Google, in general, are aimed at improving the user experience on our website, so it is likely that by following these guidelines we will benefit from better business results on our website. Why should I have a Webmaster Tools account on Google? Because only in this way will you be able to know for sure if you are really doing a good job of positioning for this search engine, improve how and when your website appears and take the appropriate measures...