Windows Phone is a software platform that can improve a person’s life. Its ability to do so is determined by the apps that it can run. It’s up to designers and developers to create the apps that meet specific customer needs in a way that’s engaging.
People use their Windows Phone under all kinds of situations and for many different reasons. One person may use his Windows Phone primarily to stay connected with his friends while another person may use hers to help manage her busy schedule. Other people may be using their Windows Phones to enjoy a mental escape through games, music, videos, reading, or social networking.
Windows Phone Store is where customers go to find the exact app that meets their needs. The Store categorizes apps by their functionality. Some categories are further broken out into subcategories. Examples of the top-level categories are News and Weather, Health and Fitness, Sports, Productivity, Lifestyle, Finance, Travel, Games, Entertainment, Social, and much more. We’ll now look at examples of apps in a few of these categories.
The Windows Phone user interface framework provides consistent system objects, events, and interactions that you can use to create beautiful, natural app experiences for people using their apps. This topic looks at each piece of the framework and discusses how it can be used or accommodated within app user interfaces.
The following figure shows off the Windows Phone screen real estate as it might look when an app is running.
The Status Bar is an indicator bar that displays system-level status info simply and cleanly within a reserved space in the app workspace. It updates automatically to provide different notifications and keeps users aware of system-level status by displaying the following info (in order from left to right):
When making great apps for the Windows Phone, it’s important to not only consider what content the customer will see, but also the words you use to communicate with them. We call this voice.
Refining your app’s voice will help you and your app resonate with your customers and ensure a better overall user experience.
We bring voice to the forefront for our customers by understanding our audience, applying the right messaging, and being contextually aware. Here are some tips to help you successfully implement voice for your app.
Talking to our customers
We connect with our audience using an authenticity that’s reflected in every aspect of the Windows Phone brand – through visuals, words, and voice – whether on packaging, in the product, or on the web.
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