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Bing Webmaster Tools Complete Guide (Part 10a, Best Practices for 404 Pages)

A 404 page is a page not found or an error page that appears when a user clicks on a broken link. These pages are often sparsely populated with little content other than a message such as “Page not found”. 404 pages are designed to inform users that the link or resource they clicked on is unavailable or no longer available, and directs visitors to other content in your website. Few things to keep in mind while building your 404 pages: Una página 404 es una página no encontrada o una página de error que aparece cuando un usuario hace clic en un enlace roto. Estas páginas suelen estar poco pobladas, con poco contenido aparte de un mensaje como «Página no encontrada». Las páginas 404 están diseñadas para informar a los usuarios de que el enlace o recurso en el que han hecho clic no está disponible o ha dejado de estarlo, y dirige a los visitantes a otros contenidos de su sitio web. Algunas cosas que debe tener en cuenta al crear sus páginas 404: Advertising of any kind ....
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Complete Guide to Bing Webmaster Tools (Part 9, Search Performance)

We continue with the step-by-step guide dedicated to Bing. While Google is a superpower, accounting for almost 90% of searches, Bing+Yandex account for more than 6%, according to statistics provided by StatsCounter. This suggests a market worth exploring in some countries Search performance. The Search performance report contains information about how well your website is doing on Bing search. It shows the pages on your website that are getting clicked, and for which keyword phrases your webpages appear in search results. It also captures the contribution of various traffic sources to your website. You can analyze this data to get useful insights to drive more users to your website, for example: Find out on which queries your website is performing well, and the ones you need to optimize your website. Check page-wise performance, find out which queries are driving traffic to specific pages. Examine how visitors reach your website through different traffic sources....
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Complete Guide to Bing Webmaster Tools (Part 8, How to Add a Website)

The first step is to create a Bing Webmaster Tools account, where you can add sites. Note that you must prove that you own the site (or appropriate sections of the site) to add it to your Webmaster Tools account. You can create a property that includes an entire domain (example.com) or a property that is limited to a single branch (example.com/clothing/). We can add a site in two ways: Import sites from Google Search Console: If you have a verified Google Search Console account, you can import the settings (user details, level, etc.) along with the property directly into Bing. To import your sites, Bing Webmaster Tools needs permission to access information from your Search Console account. Using this access, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the Sitemaps and their corresponding role in each site. You can select the sites that you want to add to Bing Webmaster Tools and click Import. On successful...
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Complete Guide to Bing Webmaster Tools (Part 7, Content Guidelines, Marking up your site: Overview)

I continue with a new installment dedicated to the Bing Guide, which was the main search engine on the web before Google burst onto the scene with colossal force. At Bing, enabling users to make key decisions through visually appealing, information-rich search results is a key component of our search experience. As a content publisher, you can contribute to – and stand out in – this experience by annotating your structured content using any of the following supported specifications: Schema.org in the following formats: HTML Microdata JSON-LD Microformats RDFa Open Graph Our crawlers do not prefer one specification over another. It’s entirely up to you to decide which of the supported specifications best fits your data. A basic understanding of web markup is generally sufficient to implement your annotations. Annotating your data doesn’t actually change the visible content, but gives Bing valuable information on the type of content you’re hosting on your site. On...
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Complete Guide to Bing Webmaster Tools (Part 6, Content Guidelines)

We continue with the guide dedicated to Bing, Microsoft's search engine, the alternative to the market monopolized by Chrome. It's worth remembering that the results indexed by Bing are also indexed by Yand. Both account for 5% of the market compared to Google's 83%, according to the latest statistics from Global Stats StatCounter. Bing Webmaster Instructions These guidelines are intended to help you understand how Bing detects, indexes and ranks websites. Following these guidelines will help you with indexing your site on Bing. It will also help you optimise your site to increase its chance of ranking for relevant queries in Bing's search results. Please pay particular attention to the guidelines in the ‘Abuse’ section and the examples in the ‘Things to avoid’ section. By following the guidelines you will ensure your site complies with the rules and is not considered spam, which could lead to the site being downgraded or even removed from Bing search results....
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Complete Guide to Bing Webmaster Tools (Part 5, Getting Help & Support.)

We continue publishing the complete guide for webmasters who want to use Bing (and also Yandex) to index their content. While Chrome leads the market with over 60% of the search results, the ability to add Bing can be especially important in certain markets where Microsoft's product captures user attention better. Support for webmasters and site owners There are separate sections in our help documentation, which you can access directly from the navigation pane on the left. It provides detailed information on our tools and features. However, we have found some common queries prevalent to using Bing Webmaster Tools, Search Engine Optimization (SEO), link building, redirect management, 404 management, building sitemaps, etc.; Below is a list to cater to the same along with steps to self-diagnose and resolve. We encourage you to use these steps to save your time and get speedy resolutions on the issues faced. We recommend going through the Bing Webmaster guidelines to get a c...
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Complete Guide to Bing Webmaster Tools (Part 4, Messages & Alerts.)

Although Bing (in our case the tool is called Bing Webmaster Tools) does not have the reach of Google (Google Search Console), it is not an SEO tool to be ignored considering that it simultaneously indexes Yandex, the popular Russian search engine. As we can see in the graph prepared by StatCounter, GSC dominance is absolute, but Bing is slowly gaining ground. For those interested in promoting their website in a medium other than Google, I recommend reading this fourth part of the guide for BWT. Notification center The notification center in Bing Webmaster Tools contains all alerts and messages that you get from Bing. You can access the notification panel from the top right corner of the header, by clicking on the bell icon, in your Bing Webmaster Tools account. Tip: To keep yourself updated on issues related to your site/sites, we recommend setting up your email preferences to receive daily digests delivered to your inbox. It will ensure that you get daily notification o...
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